MEDIA & PARTNERS
Brand Kit
Everything you need to represent Chicks N Whips correctly. Use these assets for editorial coverage, partnership content, and fan-made media.
Color Palette
Our palette is intentional. Gold on black is the signature — don't invert it, don't dilute it.
Brand Gold
#D4AF37
Primary accent — headings, borders, CTAs
Deep Black
#050505
Primary background
Card Black
#0a0a0a
Cards and elevated surfaces
White
#ffffff
Primary body text
Secondary Text
#cccccc
Subtitles and descriptions
Muted Text
#888888
Labels and captions
Click any swatch to copy the hex code.
Typography
One typeface. Four weights. Google Fonts — Inter.
DISPLAY HEADLINE
Inter 900 · All caps · Hero headers
Section Title
Inter 800 · Gold · Section headers
Card Heading & Product Name
Inter 600 · White · Cards and components
Body copy is set in Inter 400 at comfortable line height. It reads clean against dark backgrounds — always use #ccc or #aaa on dark, never pure white for paragraphs.
Inter 400 · #ccc · Body paragraphs
EYEBROW LABEL · CATEGORY TAG
Inter 900 · All caps · 3–4px letter-spacing · Gold · Labels above headings
Logo Usage
Our logo is always on dark backgrounds. Never place it on light backgrounds without explicit permission.
Primary — on #050505
On cards — #0a0a0a
On gold — limited use
Usage Rules
- Do not alter the logo colors, proportions, or letterforms
- Do not add drop shadows, outlines, or glow effects
- Do not place on busy photographic backgrounds without sufficient contrast
- Minimum display size: 40px height digital / 0.5in print
- Clear space: maintain at least 0.5× logo height on all sides
Spacing Scale
Consistent spacing creates the luxury feel. We use an 8px base grid.
Voice & Tone
WE ARE
- ✓ Direct and confident
- ✓ Automotive-native (we speak the language)
- ✓ Community-first
- ✓ Short sentences. Strong verbs.
- ✓ All caps for emphasis, not decoration
WE'RE NOT
- ✕ Corporate or formal
- ✕ Overly casual or gimmicky
- ✕ Exclusive or gatekeeping
- ✕ Passive ("you might want to consider...")
- ✕ Emoji-heavy
Using CNW assets in a feature or partnership?